The brief
The Mansell McTaggart team came to us with a simple idea for Christmas: show that they can find a house for anybody, even Santa Claus. The video had to be entertaining, easy to share across their client network, and true to their reputation for solving property problems.
Filming it the traditional way would have meant building a North Pole set, casting, costumes and effects. That is a lot of budget for a seasonal social video.
What we made
We wrote a short Christmas story set at the North Pole. Mrs Claus is fed up with a cramped house, with presents piled into every corner. A Mansell McTaggart agent arrives, a real member of their team, and shows the couple a beautiful, spacious new home. Even Santa approves of the upgrade.
Using our AI film pipeline, we placed the real agent into a fully generated North Pole world, with the look and warmth of a cinematic Christmas special, and delivered it in time for the holiday season.
The result
The film reached around 30,000 views on Instagram and was shared across Mansell McTaggart's client network. It did what the brief asked: it was memorable, on-brand, and made the agency's problem-solving story land with a smile rather than a sales pitch.
It was produced at a fraction of the cost of traditional filming.
Why AI film production worked here
AI filmmaking makes ideas possible that would be impractical or unaffordable to shoot: a North Pole, a snowbound village, Santa's house, all without a set. Blending real people into fantastical AI-generated worlds gives estate agents and other local businesses premium, imaginative content that stands out in a busy feed.
