An in-house studio, without hiring one
Most businesses need video all the time: social posts, product updates, campaign assets, explainers for sales teams. Hiring an in-house team is expensive, and booking a production company every month is slow. A recurring monthly arrangement gives you the output of a studio, at a consistent cinematic standard, with no internal overhead.
How it works
We agree the monthly deliverables together and set up a dedicated creative brief for your brand. Each month we plan the content with you, produce it through our AI pipeline with priority turnaround, and review what worked before planning the next month. The scope stays flexible as your needs change.
What the first month looks like
We begin with a working session to understand your brand, your audiences and the calendar ahead: launches, events, campaigns and the questions your sales team hears most. From that we build the creative brief, lock the visual style and characters that will carry across every video, and agree the first month's deliverables.
By the end of the first month you have your first set of finished videos and a plan for the next. From then on, each month starts with a short planning call and ends with a review of what performed, so the content gets sharper over time rather than repeating itself.
In practice
UIS International works with us on a continuing series of AI videos that showcase its work with governments adopting AI, with each video tailored to a different region, audience and purpose. It is technical storytelling at scale, month after month.
What a month can include
Short social videos cut for each platform, product and feature explainers, campaign assets, event and announcement films, and sales videos tailored to a region, sector or buyer. The mix is agreed each month, so a quiet month and a launch month can look very different.
Why a retainer beats one-off projects
Every new production company has to learn your brand from scratch. On a retainer we keep your characters, visual style, tone of voice and brand assets locked from month to month, so every video looks like it came from the same studio, because it did. Planning ahead also means we can produce against your calendar instead of reacting to it.
Who it suits
Companies that publish video every week, teams running several markets or product lines, and businesses whose sales teams need fresh material for different audiences. If you only need one film a year, a single project is the better fit.
Frequently asked questions
What is a video content retainer?
A monthly arrangement where we produce an agreed set of videos for your business every month, with a dedicated creative brief, priority turnaround and a monthly planning review.
How many videos do we get each month?
It depends on what you need. We agree the monthly deliverables together at the start and adjust them as your plans change.
How is a retainer priced?
Retainers are scoped to the monthly deliverables you choose. Tell us what you need each month and we will send a fixed monthly price.
Can the videos be tailored for different markets?
Yes. For UIS International we produce a continuing series in which each video is tailored to a different region, audience and purpose.
How fast is turnaround on a retainer?
Retainer clients get priority turnaround. Because your brand, characters and style are already locked, most videos move from brief to finished file much faster than a one-off project.
Can we change what we get from month to month?
Yes. The scope stays flexible. If you have a launch coming, we can shift the month towards launch content, and scale back in quieter periods.
Do we need to commit for a year?
No. We agree the length of the arrangement with you at the start, and we would rather keep you because the work performs than because of a long contract.
